Using Your Giveaway Leads
Consolation Prize Examples
Let’s get the entries who didn’t win your Spotlight Giveaway going to you this week as well!
Using the contacts that didn’t win your Spotlight Giveaway (we’ll send you these on the Monday following the completion of your Spotlight Giveaway, if you’re a Partner PLUS or Premium Partner) you can encourage them to go to your business with some type of consolation prize.
Give it a timeline
The people that entered into your Spotlight Giveaway are interested in your business. We want to let them know how much that means before it gets too late. I recommend sending a message out to your other entries as soon as possible, ideally, the week after your Spotlight Giveaway.
I also recommend giving the special (consolation prize) you offer a deadline to make it easy to keep track of. Including something like “Good for the next two weeks” is perfect.
Consolation Prize Message Example
You can use the message below and just fill in your information or create something on your own. Either way, I highly encourage you to reach out to these people and show your appreciation to them.
I wanted to take a moment to thank you for participating in our recent Midland Local Spotlight Giveaway. Although you weren’t selected as the winner, I’m happy to let you know that we’re offering a consolation prize to all participants who didn’t win.
The consolation prize includes [insert details about the prize such as a discount code or a free item]. I hope that you’ll take advantage of this offer and continue to support our local business.
If you’re interested in claiming your consolation prize, please reply to this message or visit our business at [insert address or website link] and use the promo code [insert promo code] at checkout.
Thank you again for your participation in our giveaway, and we hope to see you soon.
Regards, [Your Name]
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