Midland Local Legend
Midland Local Legend is a title given to businesses that participate in six Spotlight Giveaways per year. These giveaways are an opportunity for businesses to grow the community in a new and fun way while also showing that they give back to the community.
Unlike other titles which are purely for show, businesses that earn the Midland Local Legend title have both demonstrated their commitment to community growth and have successfully implemented their efforts for real-world impact. Not only do they care about the community, but they have also proven the effectiveness of their efforts in the following three areas.
Building a strong community requires the combination of increasing both the community’s visibility and their engagement. Visibility means getting the community more exposure to the appropriate target audience. Visibility alone, however, will not build a community unless it is accompanied by engagement. Visibility without engagement is just noise.
Engagement comes from developing trust and relationships around the community through the combination of events, social media outreach, and other community building efforts.
Traditional businesses frequently overlook community building and simply focus on sales. Midland Local Legend have demonstrated proficiency in both community building and business growth by fostering a strong relationship with the community they serve.
Brand awareness is the skill of creating a strong connection between the business and the community it serves. Some people will become loyal customers on their first visit to a business. Most people will need additional time before developing brand loyalty.
Midland Local Legends have demonstrated the ability to create brand awareness by successfully engaging with the community they serve through social media, local events, and other community outreach efforts. This enables businesses to develop brand loyalty by staying top of mind as the community is making their buying decisions.
Ultimately, the main goal is to grow the community in a sustainable and impactful way. Our Spotlight Giveaways do this in a new and fun way. By becoming a Midland Local Legend, these businesses are a driving force behind it all.
The end result for the Midland community is a stronger and more engaged community that is able to thrive and grow. Businesses that earn the Midland Local Legend title are recognized for their commitment to the community and are trusted as partners in community growth.