Join in on the Midland community fun this summer and help us put


back into the community!

Choose How To Be Involved

View more information on these options lower on this page

With over 8,000 local participants in our last event, we're aiming to double that!

Boost Your Business with Midland Local Coins of Summer

Midland Local Summer Coins is an exciting initiative designed to bring the community together, drive traffic to local businesses, and create a vibrant, interconnected economy. As a local business owner, you have a unique opportunity to participate and benefit from this event. Here’s how it works and how you can get involved.

How it works

1. We have thousands of Dollars in Midland Local Gold Coins...

People in the Midland community will be able to win these, find these, collect them, etc. over the next month and a half.

2. We need local businesses like yours to sponsor coins

Local businesses sponsor 5 Coins of Summer and are also able to physically get an additional 5 or 10 coins to use for their own business promotions. All coins go into the community and have their business showcased in many ways (see more below).

3. Once a coin is collected, it is scanned

With a QR Code on every coin, anyone is able to scan it with their phone and go to the main Coins of Summer page with all Sponsors and Participating Businesses.

4. People with coins go to participating businesses

Community members can collect as many coins as possible and then take them into participating businesses to spend at $20 per coin.

5. businesses like yours should participate and accept coins

Participating local businesses are added to the list on the main Coins of Summer page so community members can see where to spend their newly earned local money. You're getting more business for free...

6. I'll exchange your coins for $20 at least every 2 weeks:

I get a notification right away that your business has received a gold coin. I will go to your business within 2-weeks of this to exchange each coin for $20. I must get the full coin back for this exchange.

What you get as a Sponsor

5 to 15 sponsored coins

Choose if you want to sponsor the main 5 coins or optionally get 5-10 additional coins for your own business use. We'll get these into the community for people to use with local participating businesses. We'll let everyone know that you are putting these out into the community.

Highlighted on the website

Everything that we put out in the next couple of months, including every one of the 250 to 500 coins made, will include a link to this website page that has your business featured.

Multiple Social Shoutouts!

Midland loves seeing who is giving back to the community. Each time someone spends a coin, we'll announce it, with your business information, on our social media pages.

What you get as a Participating Business - FREE

*I’ll be exchanging all verified gold coins for $20, so there is no cost to you at all here!

More Customers

We've created our own local money to only be used at participating businesses in Midland. Every $20 coin has a QR code that takes them to the page with all participating businesses on it. We want you on that list.

Local Visibility

People tell us all the time that they were able to find a new favorite business in town because they discovered it on Midland Local. Let us show you off to the community on our interactive map.

Social Media

We'll make sure the community can see this list of participating businesses using social media posts throughout the length of the event.

Types of Business Participation

There are two main ways for businesses to get involved in the Midland Local Summer Coins event: Participating Businesses and Sponsoring Businesses.

Participating Businesses

As a Participating Business, you agree to accept gold coins as a $20 payment. This will drive customers to your location, eager to spend their found treasure. You will give change as needed and I will exchange any coins for a $20 bill to reimburse your business.


  • Increased customer visits
  • Inclusion in the list of participating businesses on our website
  • Promotion through our social media channels

How to Become a Participating Business:

Sponsoring Businesses

As a Sponsoring Business, you take your involvement a step further. For a $250 sponsorship, you put five Gold Coins of Summer (each worth $20) to be found or won in the community. Additionally, you’ll have the option to receive five to ten more coins to distribute at your discretion.


  • Featured listing on our website as a sponsor
  • Social media promotion every time a coin is spent at a local business
  • Exclusive promotional opportunities highlighting your business as a key supporter of the event
  • For $175 more – Get 5 additional coins to give out to customers or use in your own promotions!
  • For $300 more – Get 10 additional coins to give out to customers or use in your own promotions!

How to Become a Sponsoring Business:

How to Get Involved

1. Choose Your Involvement

Decide whether you want to be a Participating Business or Sponsoring Business OR BOTH!

2. Sign Up

Fill out the form at the top of this page in order to be put on the list and join the fun.

3. Prepare Your Business

Print and display the paper showing that you're accepting the Gold Coins of Summer and supporting FUN.

4. Engage with the Community:

Promote your participation in the event through your own marketing channels and engage with customers who come in to redeem their coins.

Additional Coin Ideas to Benefit Your Local Business!

The options are endless with your own Coins of Summer, but below are some ideas.

  • Trivia Nights: Host a trivia night where winners receive a coin.
    • Benefit: Increases customer engagement and creates a fun atmosphere, attracting more visitors.
  • Purchase Incentives: Offer a coin to customers who spend over a certain amount.
    • Benefit: Encourages higher spending, boosting overall sales.
  • Loyalty Program: Give a coin to customers after their fifth visit.
    • Benefit: Promotes repeat business and customer loyalty.
  • Referral Program: Reward customers who refer friends with a coin.
    • Benefit: Expands customer base through word-of-mouth marketing.
  • Social Media Contest: Run a social media contest, with winners receiving coins.
    • Benefit: Enhances online presence and engages with a broader audience.
  • Charity Donation: Donate a coin to a local charity for each sale made.
    • Benefit: Builds goodwill and strengthens community relations.
  • Event Participation: Reward attendees of a special event with coins.
    • Benefit: Increases attendance and engagement at events.
  • Membership Drive: Offer coins to new members or subscribers.
    • Benefit: Grows customer base and promotes long-term engagement.
  • Customer Appreciation Day: Hand out coins during a special customer appreciation event.
    • Benefit: Enhances customer loyalty and shows appreciation for their support.
  • Seasonal Promotion: Include coins in seasonal promotions or holiday sales.
    • Benefit: Drives sales during specific times of the year and keeps customers engaged.
  • Customer Feedback Incentive: Encourage customers to fill out a feedback form in exchange for a coin.
    • Benefit: Collects valuable feedback for improving services.
  • Photo Contest: Ask customers to post photos of their experience at the business on social media, tagging the business for a chance to win a coin.
    • Benefit: Increases social media engagement and visibility.
  • Raffle Entry: Offer a raffle entry for a larger prize with each purchase, with a coin as an additional reward.
    • Benefit: Encourages repeat visits and larger purchases.
  • Event Sponsorship: Partner with a local event, giving away coins to participants.
    • Benefit: Enhances community presence and brand recognition.
  • Limited-Time Offer: Run a special promotion where customers receive a coin for purchases made within a specific timeframe.
    • Benefit: Drives sales during slower periods.
  • Hidden Coin Hunt: Hide coins around the store and provide clues for customers to find them.
    • Benefit: Increases foot traffic and engagement within the store.
  • Scavenger Hunt: Organize a city-wide scavenger hunt with local businesses participating, and reward participants with coins.
    • Benefit: Promotes collaboration among local businesses and community involvement.
  • VIP Customer Reward: Give coins to your top-spending or most loyal customers as a special thank you.
    • Benefit: Strengthens customer loyalty and appreciation.
  • Anniversary Celebration: Distribute coins during a business anniversary event.
    • Benefit: Creates a festive atmosphere and celebrates milestones with customers.
  • Birthday Promotion: Offer a coin to customers who celebrate their birthday at your business.
    • Benefit: Personalizes customer experience and encourages visits on special occasions.
  • Survey Participation: Give a coin to customers who participate in a market research survey.
    • Benefit: Gathers valuable market insights while rewarding participants.
  • Holiday Promotion: Include coins in holiday-themed promotions, such as Valentine’s Day or Halloween.
    • Benefit: Boosts sales during holiday seasons with themed marketing.
  • Themed Nights: Host themed nights (e.g., karaoke, game night) and award coins to participants.
    • Benefit: Attracts different customer demographics and enhances entertainment offerings.
  • In-Store Games: Set up simple in-store games where customers can win coins.
    • Benefit: Engages customers and makes shopping more fun.
  • Punch Card System: Implement a punch card where a completed card earns a coin.
    • Benefit: Encourages repeat visits and customer retention.
  • Email List Sign-Up: Reward customers with a coin for signing up for your email newsletter.
    • Benefit: Grows your email list for future marketing campaigns.
  • Partner Promotions: Collaborate with other local businesses to give coins to customers who make purchases at both locations.
    • Benefit: Expands customer base through business partnerships.
  • Flash Sales: Run flash sales with the incentive of earning a coin for purchases made during the sale.
    • Benefit: Drives immediate sales and creates a sense of urgency.
  • Workshop Attendance: Offer coins to attendees of workshops or classes hosted by your business.
    • Benefit: Promotes educational events and adds value to customer experience.
  • Review Incentive: Encourage customers to leave online reviews in exchange for a coin.
    • Benefit: Improves online reputation and attracts new customers through positive reviews.

Frequently Asked Questions

What are Midland Local Summer Coins?

These are special gold coins hidden around Midland and able to be won, each worth $20 at participating businesses.

How does accepting gold coins benefit my business?

Accepting gold coins increases customer traffic, enhances community engagement, and provides free promotion through our marketing efforts.

What do I need to do to become a Participating Business?

Simply sign up on our website with the form here. We’ll let people know you are a place to go. You can also display the sign we’ll email you to let customers know you accept the coins.

What additional benefits do Sponsoring Businesses receive?

Sponsoring Businesses get five $20 coins to their name that will be hidden or won in the community, a premium sponsor spot on our Gold Coins of Summer website page, and social media promotions including every time your sponsored coin is used in town!

Sponsoring businesses also have the option to purchase an additional FIVE coins to get themselves and use them however they like.

Can I get 10 or 15 coins and have you use all of them instead of us using them?

Yes, instead of your business using the additional 5 or 10 coins with your business directly, I am able to use the additional coins for other local mini-games and events. Your business still gets the additional features online when the coins are used.

What if any of the coins my business sponsors aren't used?

Although we will continuously encourage all coins to be used, we understand that some people may keep some of these coins instead of paying with them. If this is the case, we will announce the businesses that still have sponsored coins out there towards the end of the entire event. There is no guarantee that all 5 or 10 or 15 will be used. 

How can I maximize the benefits of participating?

Promote your involvement in the event through your social media channels, email newsletters, and in-store displays to attract more customers.

Midland Local is sponsored by Land Local Leads.
Get more Traffic, Leads, & Customers for your local service business.
Streamline Operations, Strengthen Connections.

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Please Enter Coin Number for Verification

You’ll get a green ACCEPTED for real coins or a red DENIED for fakes or previously used coins.
We’ll also be notified right away about the use of any coin.

Not on the participating business list yet?